THE GAME WITHIN

About AU

Athletes United is a groundbreaking platform bringing people together to nurture and enhance the mental game in the athletic world.

FOR ATHLETES, WITH ATHLETES

We address the underrated, undervalued, and underfunded aspects surrounding mental health and vital supports. By aggressively dismantling stigmas, our services provide a unique membership experience that is tailored to athletes, parents, care-partners and coaches.

Athletes United’s professional care providers and registered practitioners must have various, intricate levels of experiences in athletics. This revolutionary strategy ensures a nuanced understanding of the complex pressures athletes face, spanning from recreational levels to the pinnacle of Olympic or Professional competition. We pride ourselves on tailored, empathetic support that transcends conventional approaches by addressing the multifaceted challenges athletes encounter throughout their journey. .

Athletes United champions the mental health of individuals. Through this innovative avenue connecting registered practitioners from the athletic world with members, we aim to reshape the narrative and prioritize the psychological resilience of those who inspire us through their competitive pursuits.

Make a Change

MENTAL HEALTH IS HEALTH

Mental health is intrinsic to overall well-being — more than an aspect, it is health itself. Acknowledging the symbiotic relationship between mental and physical health is paramount. Athletes United embraces this perspective, championing the understanding that mental well-being is an integral component of one’s overall resilience.

Athletes United dedicates itself to the game within each athlete. Through collective efforts, we will enrich them, fostering growth and vitality throughout their lifetimes.

PASSION FOR CHANGE

OUR TEAM

Chris Baxter

CEO

cbaxter@athletesu.ca
Athletes United was established by visionary Founder, CEO and President Chris Baxter. Mr. Baxter is a former professional hockey player who lived the high and low intricacies of the sports world.

KEEP READING

He furthered his skill set and graduated from Brock University’s Business Program (with a BBA in General Management). Years later, Mr. Baxter’s noteworthy entrepreneurial success enhanced the Niagara Region through two flourishing businesses. Above all, as a member of the Alliance of Sports Social Workers (Ball State University), Mr. Baxter’s passionate care for amateur & professional athletes and their holistic well-being inspired his creation of Athletes United.

Alison Balind

Health Care Development (Canada)

abalind@athletesu.ca
Alison Balind (MSW, RSW) is the Athletes United Director of Health Care. Ms. Balind achieved her Occupational and Physical Therapist Assistant diploma from Mohawk College then furthered her academia with a Bachelor of Social Work (from the University of Windsor).

KEEP READING

She did not stop there; upon earning her Masters of Social Work through the University at Buffalo, she delved into the world of Health Care in Mental Health, specifically, offering her compassion, knowledge and transformative care to valued clients for the past 16 years. Ms. Balind is an asset to the Athletics United management team on account of her distinguished accolades, in addition to her athletic endeavors as an elite swimmer (and coach), her competitive dance and curling experience, as well as hockey, soccer, softball and dodgeball at the recreational level.